There has been various points of view on the recent launch of Love (published by Conde Nast). Most of these comments have been in relation to the front cover. MagCulture sums this up perfectly (if you’re in to magazines then you must add them to your RSS).
The background colour and fonts contrast well with Beth Dittos red hair. For me the cover works.
I have worked in advertising for the last 15 years. From small b2b publishers with a handful of magazines and websites through to the larger publishers that compete with the limited shelf space in WH Smiths.
During this period I have had countless requests to provide my clients with media information. A couple of years back such a request came from a client in Amsterdam who worked for a small ad agency. She asked for a list of advertising opportunities in the maritime industry. I said I’d see what I could do.
Within a couple of weeks and a lot of research I’d put together a comprehensive list of over 55 magazines, 12 websites, 4 email newsletters and four exhibitions. All in Excel together with contact details and circulation data thrown in.
I have sent that same spreadsheet out to over 80 people. There wasn’t anything unique about it but it saved potential advertisers a lot of time and gave them only the information they needed free of charge.
Surely it made sense to tear down any barriers between advertiser and media opportunity so the Excel spreadsheet grew in to an Access database which then grew into a web based product that we named Yourmediaplan.com
For yourmediaplan.com to get off the ground required a lot of work and trust from other friends and family. There was a lot of positive feedback from agencies and friends alike. There was also some very good constructive criticism that we have been noting over the past year which we have been adding to a wishlist. As a result we are now releasing a major update, redesign and name change to the site. The name is MediaBase and the site will reside at medibasehq.com. We felt this name fitted exactly what we’re all about. In addition to the name change we have changed our hosting package to Clook. If you are looking for first class web hosting that is UK based we strongly recommend them. However, the main benefits to the site are as follows: * Media Search form right hand column visible on every page. (Thanks HotCow for that request!) * An improved filtered search engine which means more accurate results. * Home Page Statistics giving a dynamic view of recent activity on the site. * The ability to add media to MediaBase. * Wider fluid width design giving you more information “above the fold”. This template offers us the advantage of adding more data over the coming months. We really hope you enjoy using MediaBase and look forward to hearing your feedback.
