With the highest circulation among top decision-makers in the direct marketing sector, Marketing Direct gives its readers a wide overview of developments in the industry.
Readers comprise client-side marketers from the largest players, leading agency management, creative and data analysts, as well as suppliers.
Other regulars include a monthly analysis of email marketing trends, profiles of leading client marketers and straight-talking columnists. Every month, the title takes an in-depth look, with an emphasis on practical advice, at particular sectors ranging from list rental to call centres or mailing and fulfilment houses.
