A family paper with strong female readership, it has won many awards for editorial flair, outstanding reporting, design and print quality. On Saturdays the title includes Weekend, a features and TV listings magazine which is recognised as the biggest and best in its field. The circulation of the Saturday edition of the Daily Mail is in excess of 3.2 million and has a readership of over 6.4 million. The Daily Mail has more ABC1 readers than any other national newspaper.
Since September 1995 the Daily Mail's circulation has risen by more than 26%, far out performing the National Newspaper Market and as a result the Daily Mail's share of the market has increased from 12.8% to over 19%.
